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The Toyota Department of Fan Operations is an advertising campaign for Toyota’s NASCAR racing program. Created by Saatchi & Saatchi Los Angeles, the campaign is based on a fictional group of well-intentioned Toyota engineers whose off-beat inventions are intended to put fans closer to the racing action. 〔http://autoracingsport.com/nascar/toyota-commercial-judged-best/〕 The ads have been seen and heard in television and radio commercials, online webisodes, print advertisements and at-track displays, and have tackled issues such as finding a better seat at a racetrack and driving a NASCAR race car. NASCAR personalities featured in the campaign include Tony Stewart, Michael Waltrip, Kyle Busch, Denny Hamlin, Dave Blaney, David Reutimann, Mike Skinner, Todd Bodine, Brian Vickers and crew chief Greg Zipadelli. During the 2008 Daytona 500, a commercial entitled “Fan Controller” was voted by fans as the best new ad of the season according to NASCAR.com. 〔http://www.nascar.com/2008/news/headlines/cup/02/22/toyota.commercial.judged.best/index.html〕 Later in 2008, the campaign was recognized by the One Show advertising awards. 〔http://www.oneclub.org/os/os/showcase/?year=2008&id=7165〕 In February 2009, a new commercial entitled "DriverSeeker" debuted during the 51st running of the Daytona 500. ==Characters== According to the website, the department is composed of six characters: Steven: Founder and Head Engineer Peter: Chief Mechanic Ken “The Hawk”: Master Builder, Electrician Jack: Mechanic and Testing Facilitator Missy: Engineer Maria: Administrative Assistant 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Toyota Department of Fan Operations」の詳細全文を読む スポンサード リンク
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